Presented by David Deppner at Meet Magento Poland, September 19, 2016

This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest and how they've structure the market lead to an inevitable rise in costs for everyone involved. But most importantly, we examine what ecommerce merchants can do to take advantage of these trends to thrive and grow.

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