# Full-Stack Ecommerce

#### You're About To Spend a Lot More on AdWords (and it's going to be worth it)

Presented by David Deppner at Meet Magento Poland, September 19, 2016

This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest and how they've structure t...

#### Why Return on Ad Spend Bidding Kills Ecommerce Profit

"Here's the math: $5 in sales ÷$1 in ad spend x 100% = 500% target ROAS" (Source: https://support.google.com/adwords/answer/6268637)

Before I explain why ROAS kills profit, you need to understand exactly what ROAS means in Google AdWords. I have a complaint...

#### Should You Target A Certain CPA in AdWords?

In a word, “No!”

In two words, “Hell no!"

In eight words, “No, because of the law of diminishing returns."

Here’s why…